Competition in generic APIs is intense... but manufacturers' portfolios and their promotion can appear essentially identical. Working with Active Pharma Ideas, API manufacturers benefit from:
a radical approach to API marketing to "stand-out" from the competition
answers to end-user key questions: "Why should I be interested in youand your APIs?"
improved understanding of end-user timelines, and alignment to customer requirements
evaluation of manufacturers' current products for likely commercial success
expert insight in identifying the right APIs for R&D pipelines
Active Pharma Ideas enables API manufacturers to develop relevant portfolios, promoted with enhanced value for greater impact at end-users for their current and development needs.
