Portfolio Value

Competition in generic APIs is intense... but manufacturers' portfolios and their promotion can appear essentially identical.  Working with Active Pharma Ideas, API manufacturers benefit from:

  • a radical approach to API marketing to "stand-out" from the competition

  • answers to end-user key questions: "Why should I be interested in you and your APIs?" 

  • improved understanding of end-user timelines, and alignment to customer requirements

  • evaluation of manufacturers' current products for likely commercial success 

  • expert insight in identifying the right APIs for R&D pipelines 


Active Pharma Ideas enables API manufacturers to develop relevant portfolios, promoted with enhanced value for greater impact at end-users  for their current and development needs.

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